MySpace is to premiere a British independent film which it’s supporting through £200,000 worth of free advertising.
‘The Town That Boars Me’ is a B-movie-style musical featuring guest appearances from Kelly Osbourne, Zandra Rhodes and Sophie Ellis-Bextor.
MySpace users will be pushed to the film through display advertising across the site, in newsletters and on celebrity news profile Scene Junkies.
MySpace branding appears in the film, as will product placement from Mac Cosmetics.
The film, produced by Glass Loves, used MySpace in July when casting for the film’s final scene, which features Sadie Frost.
Dom Cook, head of entertainment and creative marketing at MySpace UK, said, “It provides our users with exclusive, edgy content while giving them the opportunity to star alongside a fantastic cast. And MySpace has been integrated into the storyline, giving us additional brand exposure.”
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No release date has been sent, but I'm sending out a few emails to see if anyone knows when it would be premiered.
1 comment:
Could you post the release date here? Would be great - thanks!
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